What Does “Branded Visitor Experience Center” Mean for Corporate Headquarters?

Corporate lobbies aren’t just waiting areas anymore—they’re brand stages. Modern visitor experience centers turn a company’s headquarters into immersive environments that build trust, showcase innovation, and connect with every visitor who walks through the door. From tech giants to universities, the best brands are rethinking their spaces to tell the stories that drive business forward.

The Immersive Cube™ : A First Peek Inside the Las Vegas A’s Ballpark Experience Center

The Immersive Cube™ transforms stadium sales by letting fans and sponsors step inside a ballpark that doesn’t yet exist. By replacing renderings and VR with a 26.5-million-pixel shared experience, it turns abstract pitches into tangible, immersive previews—collapsing the gap between promise and reality and redefining how sports venues engage their audience.

Sales Center Insights: How Are Top Teams Growing Revenue Beyond Just Premium Seating?

Most teams treat their sales centers as temporary tools for selling premium seating, then let them gather dust once the suites are gone. But leading organizations know better. By designing for multi-use flexibility, their sales centers evolve into year-round revenue hubs, hosting corporate events, sponsor activations, fan experiences, content creation, and recruitment programs. At Advent, this strategy turns a one-time investment into a lasting financial asset that keeps paying dividends long after opening day.